SSP America
ROLE
Art Director
SCOPE
Digital Strategy + UX/UI + Art Direction
A Platform Redesign That Truly SoarsConnecting people to opportunity
SSP America is a leader in airport dining, bringing a taste of place to travelers through distinctive food and beverage experiences. Following staffing challenges during the COVID-19 pandemic, the company set out to strengthen its digital presence and better connect with prospective employees.
While working at Ruckus, I led the redesign of the SSP America website across desktop and mobile, refreshing the brand’s digital expression while creating a more engaging, accessible recruitment experience.
Designing for a Diverse WorkforceMaking the experience work for everyone
With employees ranging from hourly team members to corporate professionals, the challenge was to create a mobile-first experience that served a diverse workforce without compromising usability or brand consistency.
The visual direction embraced bold typography, vibrant imagery and a distinctly American sensibility while remaining connected to the broader SSP Global brand. A flexible design system gave the team the ability to keep content fresh and adapt the platform as recruitment needs evolved.
Putting People at the CenterBringing employee stories to the forefront
Authentic employee stories became a central part of the experience. Video testimonials gave prospective hires a firsthand look at the people and opportunities behind the brand, making the recruitment journey more personal and relatable.
Alongside a refined user flow, updated messaging and a new content strategy, the platform was designed to encourage engagement, improve discoverability through SEO and help prospective employees find their place within SSP America.
The result was a more engaging digital recruitment experience, bringing together brand storytelling, intuitive UX and flexible content to connect people with opportunities across the business.
This work was created while working at Ruckus.