First Aid Beauty
ROLE
Art Director
SCOPE
Packaging + Campaign Art Direction
Introduction | Redefining Accessible BeautySkincare with purpose
First Aid Beauty set out to make effective skincare accessible through products designed to solve everyday skin concerns. Partnering with Adler Design as an art director, I helped shape creative across First Aid Beauty's product launches and integrated campaigns, translating brand concepts into packaging, photography, retail experiences and digital storytelling.
Hello Fab | A Fresh Take on Cult BeautyFirst Aid Beauty extended the brand with ingredient-focused products inspired by emerging beauty trends under Hello Fab. Helping build a new generation of skincare essentials.
The creative balanced a fresh, playful aesthetic with clear product communication, highlighting key ingredients and benefits while giving the line a distinct identity within the broader brand. Packaging, campaign photography and digital assets carried this visual language across social, events, ecommerce and retail.
FAB Pharma | Inspired by the Neighborhood Pharmacy
Built on First Aid Beauty’s problem-solving heritage, FAB Pharma introduced a collection of pharmacy-inspired skincare remedies.
For the launch visuals, I drew inspiration from mid-century pharmacies, incorporating marble surfaces, apothecary jars and the familiar neon signage of the neighborhood drugstore. A heart-and-cross motif became a defining visual element, carrying the concept through the primary packaging and supporting campaign collateral.
FAB Aid | Turning Skincare into a Social Mission
First Aid Beauty launched FAB Aid to help address the burden of student debt, committing $1 million to a scholarship program designed to give recent graduates a smoother start.
I helped develop campaign assets, including a direct-mail piece featuring a special-edition Ultra Repair Cream and supporting digital creative. The campaign connected the brand’s skincare promise with a meaningful cause, bringing the idea of a “smooth start” to life.
By its third year, the initiative had generated more than $3.3 million in student loan relief, helping over 50 graduates pay down their debt.
